Activity this year will continue to consolidate around the new normal with Europe creating a leadership role in responding to the social and economic challenges that the pandemic has created.
It may not be business as usual, but the process of policymaking continues and the need to have a share of voice has never been greater. From the green and digital transitions, to a new pharmaceutical strategy, its important to continue to promote and protect your business interests for now and for the future.
Why the EU matters
Boards are managing the concerns of their employees, customers and partners. However, policymaking is being impacted at both macro and micro level and it’s important to stay engaged on both counts to ensure your business secures its share of voice.
The EU is the biggest player on the global trading scene. The EU’s GDP was $16.5 trillion last year according to the IMF, representing 22.8% of the world’s total. As the world’s largest single market, its Members account for 16% of world imports and exports and it is the world’s biggest export market for around 80 countries.
What should you be prioritising?
The EU is responsible for developing a host of new aid and stimulus packages to support economic recovery. Now is the time to engage as an active partner to ensure your concerns are getting the consideration and understanding they need. In addition, the EU’s ambitious policy agenda is still progressing, despite the challenges, and will determine the future society we want to live in.
With up to 60% of national legislation emanating from Brussels, being informed and prepared will be essential for any company doing business anywhere in the EU. FTI Consulting in Brussels is here to guide you through every step with informed insight and analysis.