Disease and pestilence remain a threat to the modern age. In a globalised media landscape, levels of fear can escalate to unpredictable levels in such a short period that they are more likely to have a disproportionate impact on every business model. The CoronaVirus outbreak is a case in point. However, companies remain largely unprepared in terms of their crisis and continuation planning. A more integrated approach is needed. To mitigate against future risk, management teams now need to have a more holistic approach to ensure a robust response to reassure a host of stakeholders, incorporating a much broader range of disciplines. Be ready.